Canterbury

Canterbury is rugby's brand by definition: founded in 1904 in the New Zealand region it is named after, it started with wool and ended up dressing the All Blacks, the most famous shirts in the sport. It took the game seriously before anyone else, from the first reinforced jerseys built to survive tackles to kit for national teams and clubs in both hemispheres. In this archive, it enters through the right door: a youth shirt from an island where the oval ball rules.