Capelli

Capelli Sport is proof that football can be reached by the most unlikely roads: it was born in New York through George Altirs, who made his fortune in fashion and hair accessories, hence the name, capelli, Italian for hair, and turned the business into a global sportswear brand. Outside the multinational circuit, it dresses clubs and national teams across several continents and found in Palestino one of its most recognisable standard bearers: few brands can say they sign shirts that are manifestos.