GladiaSport

GladiaSport was born in 2006 in Caluire-et-Cuire, on the edge of Lyon, founded by Benoît Deves, and started out in rugby: made-to-measure shirts, manufactured in France, for clubs that wanted their own colours without going through the big brands. The gladiator helmet is the logo, and the name comes from it. Over the years it opened up to football, handball, basketball and even horseball, always on the same model: the client designs online, picks colours, logos and numbers, and the workshop makes and embroiders.

It dresses everything from leisure teams to national sides in minor sports, plus companies, and runs Infini-Rugby as a division for the oval game alone. A neighbourhood brand in the literal sense, kitting out the university teams of the city it calls home.