King

King is one of those Portuguese brands that dress football from the inside: teamwear made in Portugal, a made to order catalogue and a presence scattered across the country's district leagues and sports halls. It belongs to the discreet brotherhood of Lacatoni, MKA, AFD, G Sport, Offside, Belma and Playoff, the national textile trade that serves the game from the bottom up, and it has one rare charm: it carries a lion in its own logo, so when a lion club like Ferreirense chose its supplier, even the supplier roared. The media trail is small, as the house rules demand; the true portfolio lies in the shirts that survive their Sundays, like this one.