Pirma

Pirma is the brand of the Rincón: it began in 1987 in a sole workshop run by Rafael León Meléndez in San Francisco del Rincón, Guanajuato, half an hour from León, moved into football boots in 1990 and took its name in 1998, after Pirmasens, Germany's shoe capital, with a Spanish acronym layered on top: Para Ir Más Aprisa, to go faster. The headquarters are now in Purísima del Rincón, with its own factories and shops from Mexico to Brazil and the United States.

In football it dressed Club León from 2008 to 2021, the club of its own region, and it was in Pirma that La Fiera climbed back to the Liga MX and won the 2013/14 back-to-back. Then came Necaxa, Puebla, Mazatlán, San Luis and, from 2025, Cruz Azul, which it took to the title. A Mexican brand in a league ruled by the foreign giants, making boots where shoes were always made.