Joluvi

Joluvi was born in Asturias in 1971, but began life as a distributor of prestigious foreign sports brands, with no name of its own in the market. It was only in 1984 that the company took the leap and launched its own label, a decision that turned it into Asturias's leading sports brand. Headquartered in Corvera, a few kilometres from Oviedo, Joluvi specialised mainly in mountain and outdoor sport, trail running, trekking, skiing, but in the 1990s it also dressed football teams from its region, with Real Oviedo as a natural partner, the big local club that watched it grow. ISO 9001 certified and with showrooms in Spain's main cities, the brand grew beyond Asturias's borders without ever cutting the cord to the region where it was born. It is the signature of a regional Spain of sport, as proudly Asturian as the very club it dresses in this shirt.