Luanvi

Luanvi dressed carnival before it dressed champions. The Tarancón brothers' company was born in Valencia in the early 1970s producing and selling costumes, switched to football kits in 1972, and in 1977 the three brothers, Luis, Antonio and Vicente, gave it its definitive name, Luanvi, the sum of the first syllables of their names, and the fir tree logo that endures to this day. The 1990s made it big: Valencia CF wore Luanvi when winning the 1999 Copa del Rey and in the 2000 Champions League final in Paris, Villarreal earned their first ever promotion to the Primera División in 1998 with the fir on their chest, and Levante returned to the elite in 2004/05, forty years on, also in Luanvi, which would dress them in the first European qualification of their history. From Valencia Basket, dressed for nearly three decades, to the Valencia marathon and some 200 amateur clubs like Xilxes, the fir tree became the signature of Valencian sport. Recent years brought the hardest chapter: Vicente Tarancón, co-founder and president, lost his life in the DANA floods of October 2024, and the company entered insolvency proceedings shortly after. But the shirts that remain, from the nights of Mestalla to the pitches of l'Alter, tell a story no balance sheet can erase.