THE SHIRT IN THE ARCHIVE
Greuther Fürth Club archive

2024/25 · Home

A chapter of the green-and-white archive: photos, hoop DNA and the people behind the pattern.

Germany country
Puma brand
Greuther Fürth - 2024/25 - Front FRONT
Greuther Fürth - 2024/25 - Back BACK

The story

Puma took the Kleeblatt’s century-old hoops and deconstructed them: stripes dissolving into fragments, overlapping shades of green and a diagonal cut slicing through the pattern as if the shirt had been torn apart and reassembled. It is Fürth’s boldest design in many years, splitting opinion at the Ronhof the way any good graphic experiment should. The identity markers are all present: the embroidered shamrock on the chest, Hofmann Personal as sponsor and, at the neck, the updated motto, Fussball ist Fränkisch, football is Franconian, a statement of regional pride in a season spent in the 2. Bundesliga, the league this club knows better than anyone. Among the classic hoops of the collection’s other pieces, this is the dissonant note that proves the rule.

Here at Hoopster even heresies have a place, as long as they are green and white: these deconstructed hoops split the Ronhof like any good experiment. The clover can take anything, including the future.

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Hoop DNA

  • PatternHorizontal
  • Colours
  • Hoops17
  • SignatureClassic hoops

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