2022/23 · Home

Broad green and white hoops by Charly, the Mexican brand from León, for the 2022/23 Liga MX season. What makes this shirt unique is what it tells about its homeland: nearly every sponsor is a giant born in the Comarca Lagunera itself. Dairy group LALA, supermarket chain Soriana and mining company Peñoles are all companies from Torreón and its surroundings, printed over the hoops of the region’s club, with Corona, the beer that names the stadium, headlining the back. More than advertising, it is an economic map of the Laguna dressed as football. With the official Liga MX seal on the hem and the golden crown sitting above six champion’s stars on the crest, it is the portrait of a desert club that made itself royalty.

Here at Hoopster this shirt reads like a map: the dairy, the supermarkets and the mine of the Comarca Lagunera printed on their club's hoops. Few pieces dress the land they represent so literally.